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Electrician Case Study



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When one needs an electrician now days, we tend to turn to Google for help in tracking down a local electrician. Gone are the days of the Yellow Pages. In fact, have you ever wondered how many of the younger generations would know what the Yellow Pages actually are?

It was for this reason we suggested that we make use of Google Ads when a local electrician approached us for assistance. SADM assisted them with the setup and management of their Google ads campaign.

Below is snapshot of our involvement with the Parking Service’s Google Ads campaign..

With some time through weekly reports, we were able to make a few tweaks and were then able to consistently hit his target audience (in his area of business) until he reached the point where he was consistently getting positive leads.

We are happy to say that we are still working closely with them today.

Industry: Electrician

Campaign Length: 31 July 2017 - 31 December 2017

Total Impressions: 26 600*

Total Clicks: 508**

Average Cost Per Click: R10.90

Total Cost: R5540.00

* Amount of times the clients adverts were displayed in Google Search results.

** Amount of times the clients advert was clicked on, leading the user to the clients website.

Through thorough research and the analysing of competitor adverts, we were able to obtain the maximum amount of clicks with the use of the right keywords. This of course lead towards attracting the right clientele. Although, through the initial setup stages, focus was also given to the negative keywords, an area which is often neglected, in order to eliminate the wrong type of clientele.  

Got any questions about how this process would work with your business? Ask us by clicking here.

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