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Accountant Case Study

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Accountants are great with the figures, but normally aren’t so great with their marketing. In  2014, a local accountant approached us and asked us to assist him with his digital marketing. We suggested that we make use of Google Ads. SADM assisted him with the setup and management of his Google ads campaign.

Below is snapshot of the first year of our involvement with the Accountant’s Google Ads campaign..

With some time through weekly reports, we were able to make a few tweaks and were then able to consistently hit his target audience until he reached the point where he chose to close his campaign for a while as he was obtaining to many leads and was unable to keep up with the work.

We are happy to say that we are still working closely with him today.

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Industry: Accountant

Campaign Length: September 2014 - October 2015

Total Impressions: 59400*

Total Clicks: 185**

Average Cost Per Click: R6.54

Total Cost: R1210.00

* Amount of times the clients adverts were displayed in Google Search results.

** Amount of times the clients advert was clicked on, leading the user to the clients website.

Through thorough research and the analysing of competitor adverts, we were able to obtain the maximum amount of clicks with the use of the right keywords. This of course lead towards attracting the right clientele. Although, through the initial setup stages, focus was also given to the negative keywords, an area which is often neglected, in order to eliminate the wrong type of clientele.  

Got any questions about how this process would work with your business? Ask us by clicking here.

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